Finding the right words is hard at the best of times. In the context of Peer-to-Peer fundraising, it can sometimes feel even harder for your supporters to explain the "why" for their fundraising, how it will benefit your organization and then positioning their ask to donate.
With our AI-powered story writer and AI-powered social posts, your P2P fundraisers can now quickly generate copy for different asks and social channels. AI-generated posts are available in the Get Social section of the Fundraising Portal for participants when AI posts are enabled by you.
After an extensive Beta and evaluation period, AI-powered social posts and AI Story Writer are officially live the evening of August 17th. The feature is automatically enabled across all Peer-to-Peer events.
We've know that not everyone is comfortable with AI in your fundraising, so you always have the ability to disable.
How it works for Peer-to-Peer fundraisers
Story writer
The Story Writer works simply for fundraisers when logged in.
In the My Page area, there is a "Help Me Write" button in the editing toolbar. Selecting this button launches the Story Writer.
Fundraisers are asked three questions:
- "I'm participating in this event because"
- "This event is personally important to me because"
- "I'm asking for your support because"
Their responses to these prompts will inform the story written for them upon "Submit".
Editing the result
If a fundraiser doesn't like the result or wants to modify it using the AI tools, they can choose to:
- Retry: Generates a new story completely
- Refine: Allows the fundraiser to add a instruction that tweaks the presented story
Post the story
Once they're satisfied with the result, clicking "Use Story" will post to the story to their page, replacing whatever content was there previously.
It's really that simple.
Once the story's posted, they can save their page or edit it themselves. Participants can always come back to create new stories – hand-crafted or with AI assistance – or update what's on the page.
Social Posts
When AI-powered social posts are enabled, the "Get Social" area of their logged in Fundraising Portal will light up with a "Beta" label.
From Get Social, options for fundraisers to "Choose a post" and "Share their message" to social will be displayed, like so:
Choosing a post
Posts are generated by the AI model with contextual inputs for your organization name, the campaign/event that they're fundraising for, the campaign/event homepage content you've created on raisin, how much they've raised, their fundraising goal, and what's written on their personal page.
Posts are 250-500 words in length.
Fundraisers can choose their post based on a combination of:
- Call-to-action they're socializing
- Preferred tone
- Language
Call to actions/themes
There are five main CTAs:
- Join Event: Inviting others to join the event they're a part of
- Awareness: Spread awareness about the campaign they're in and your cause
- Progress: Promote how much they've raised
- Gratitude: Express thanks to supporters so far and encourage others to donate
- Personal To Me: Shares why the cause matters to them, with specific reference to details on their personal page
-
Impact: Focuses on how donations they receive will make an impact to the beneficiary or your cause
Tones
Three posts will be generated across these tones:- Serious
- Heartfelt
- Urgent
Posts are generated in the language of the logged in fundraiser (English or French). In bilingual campaigns, Participants can go to their Account Settings to modify their "Interface Language" accordingly and view posts in another language.
Fundraisers can tab across and view each while in session. New posts will be created every time they log in to the Fundraising Portal.
Copying or editing the post
The generative posts by raisin are meant to serve as inspiration, and the human touch is recommended before publishing. See more AI best practices below.
For this reason, each post allows a fundraiser to copy the results to their clipboard, or to refine directly in the Fundraising Portal with the "Edit" button.
When "Edit" is selected, a window will fly out from the right hand side. The selected post in a text box, allowing the fundraiser to modify it as they see fit. Updates will not affect any of posts they see in the session.
Once the post is complete, it can be copied and shared out.
Here's a short video demonstration of editing in action:
Sharing their message
To make sharing their perfectly-crafted post easy, there are "quick share" buttons to post to four popular social platforms:
- X (formerly Twitter)
Clicking any of these buttons will launch the respective share tool where they can paste the copied post in from their clipboard.
Sharing to other channels
While the quick share options exist in the Fundraising Portal, since all generative posts can be copied, there's technically no limit to where or the post can be shared. Participants may opt to paste the post into an SMS, an email, into another social platform or maybe save somewhere personally for later use.
How to enable AI-powered features
AI-powered features for Peer-to-Peer are enabled from Participant & DIY Settings. When the GenAI box is checked, features are on.
If you don't see the option to enable, Participant & DIY Settings is available only to System & Executive Administrators at your organization.
You may choose to disable the feature at any time by unchecking the box.
The setting will be copied when an Event is copied.
How the model works
AI transparency and ethics are critical to us as a company. We believe that AI should be employed to only enhance and supplement your creativity and efforts – not to their detriment.
As such, here are the specifics of the model:
- Model is powered by OpenAI's API
- The base prompt for the model is, "I am a participant in a Peer-to-Peer fundraising campaign."
- For social posts: "The goal is to inspire my personal network (friends, family, colleagues) to donate to my personal fundraising page."
- For story: “You are a fundraising story writer helping someone create an authentic personal story for their peer-to-peer fundraising page.”
- Only the following data are considered as inputs:
- Your Organization Name
- Your Organization Website URL
- Your Event Name
- Your Event's Website URL
- Your Event's Date
- Personal Fundraising Page URL of the Participant
- Participant's Fundraising Goal
- Participant's Total Achieved (Raised)
- For AI-generated stories:
- Participant input to "I'm participating in this event because"
- Participant input to "This event is personally important to me because"
- Participant input to "I'm asking for your support because"
- Our internal team of humans reviews and evaluates the model and its outputs. Outputs purposes outputs are retained. Only approved individuals have access to this data, which is secured by password within OpenAI.
Note from the Product team: The more data the model analyzes and the more we are able to evaluate, the more accurate posts will become. During beta, though, we pleasantly surprised with how human – for lack of a better word – the results were.
That said, if you notice anything unusual or hear similar feedback from your participants, let us know.
AI best practices
- Proofread and edit your AI-generated content before publishing it.
- Edit AI-generated content to maintain voice and style.
- Balance the use of AI-generated content with content written by a human.
- While we have guardrails in place, the AI model may occasionally generate incorrect, biased, offensive, or misleading information. Verify the accuracy of the output's content, especially any statistics or facts.
- Prompts intentionally avoid scraping anything but public information. That said, we cannot control the information made public by you or your participants. Sensitive information in these regions may be used by AI features.