The option for donors to cover admin fees allows you to recoup processing fees and donors to direct more to your cause.
Donors want as much of their donation to go to your cause as possible. They also understand that there are operations costs to get that work done, including the human and technological resources that go into processing a donation, sending a tax receipt, allocating gifts, back-end accounting and the like.
The "Cover Admin Fee" feature allows your donors to offset all, or portion, of these fees at their discretion so that more can indeed go to your cause. The feature is available on all modules, and where donations or registration fees are offered, and may be defined uniquely per campaign.
Enabling "Cover Admin Fee" Checkbox
Allowing donors to cover admin fees takes a couple quick steps from the menu where donation options are set up in your campaign. This varies module to module:
- Donations: Head to Donation Options
- Pledge / Multi-Pledge: Visit the Sponsorship Levels section
- Ticketing: Scroll down to "Cover Admin Fee" in Event Details
- DIY: Visit the Sponsorship Levels section
On the appropriate menu, a checkbox reading "Enable the ability for donors to opt-in to cover administrative fees." will appear. Check the box to activate the feature, and reveal configuration options.
Customizing the ask
Use the following configuration options to customize the opt-in you're requesting of donors:
- Fee Type: Set the admin fee to be a percentage (Percent) of their purchase amount or as a flat fee (Flat Fee). The default is "Percent (%)".
- Percent: If a Percent Fee Type has been selected, choose the percentage of their purchase that the administrative fees should cover. The default is 5%.
- Min. Fee Amount: Define a minimum admin fee amount on Percent Fee Type administrative fees. When a donor opts to cover admin fees, the amount will never be less than this. The default is $1.00. For example, if a donor gives $5.00 and covers a 5% fee, $1.00 will be added to their transaction instead of $0.10.
- Max. Fee Amount: On the other hand, set a maximum amount that can added to a transaction as an administrative fee. The default is $10.00. For example, if a donor gives $30,000.00 and opts to cover an administrative fee of 5%, a $10.00 fee will be added instead of $1,500.00.
- Set opt-in box to checked: If checked, the option for donors to cover administrative fees on forms will be selected by default. Donors must uncheck the box to opt-out.
Crafting your ask with custom text
Crafting your ask is arguably the most important part. Your donors are choosing to support you, so why should they give more? You know your supporters best, and now is the opportunity to communicate with them in a manner that's authentic to you and compelling to them.
The feature offers the ability for you to compose the ask that accompanies the opt-in checkbox, along with a tooltip for further explanation. We recommend that you use the regions to speak to your donors, convey the amount that will be charged and why it's important. This may differ campaign-to-campaign and audience-to-audience.
For instance, given the difference in audience, the language on your main donation form may differ from that on your Gala than on a Peer-to-Peer event where most donors are giving to someone in their network.
Save your changes
Once complete, scroll down to save the settings.
It's time to experiment! You can also change the calculations, logic and language at any time to test adoption. Your changes will be reflected in real