How do I connect Google Analytics?

Integrate your raisin events with Google Analytics for enhanced donor insights.

Where are donors coming from? What content is most effective in converting visitors into registrants? Where are users losing interest? How does social impact site traffic?

Fortunately, raisin integrates directly with Google Analytics (GA) to provide you with tools to measure and analyze how people find and interact with your website and eventually take action to support your cause.

Setting up your Google Analytics Account

Use of the Google Analytics feature is available to you as part of your raisin license. If you do not already have a Google Analytics account or are unfamiliar with Analytics, you can sign up for an account (it's free and recommended!) at google.com/analytics.

Once you have your account, you'll need to create a Google Analytics Property to collect visits to the events you create on raisin. A Property represents a site or entity -- in this case, websites created on your raisin account. 

Connecting your Property

Connecting your Google Analytics 4 Account is simple and can done accomplished the Integrations section in General Setup:

1. Under General Setup select “Google Analytics” from the left-hand side (under 3rd Party Integrations).
2. Select “Enable”
3. Locate your Measurement ID in your Google Analytics 4 property in the Data Streams menu.Enter the appropriate Tracking IDs of the Property in your Google Analytics account that you'd like to track activity on raisin with.

Enable Tracking 

Connecting your property will integrate raisin with Google Analytics, but will not start tracking automatically. Tracking is enabled on an event-by-event basis, so that you have full control over what and when you want to start collecting insights. For greatest accuracy, we suggest only enabling tracking after you have completed testing of the site and are live to the public. 

To enable tracking, in Event Details or Location Details of your event, scroll down to Google Analytics and simply check-off the “Add Tracking” box to enable Google Analytics for your event. Click Save to finalize the changes.

Once enabled, all activity on this event will be tracked by Google Analytics!

Including Additional Trackers

If you'd like to add another property to track visits on this event, select the "Include additional tracker" checkbox. This will open up another text box where you can add a new Measurement ID.

Including additional trackers might be useful if you wish to isolate traffic to a single ID for a signature event and avoid multiple views or if you're working with a third-party who wishes to track activity on their own Property.

E-Commerce Tracking

raisin supports enhancement measurement events and e-commerce out-of-the-box, allowing you to enhance insight about your audience, monitor referral flows, and track conversions across revenue sources.

For example, when a purchase with revenue is made, this will create a purchase event with item dimensions that identify the type of the gift it was, its amount and the event it came from.

As this is new technology, we're also getting used to it and you might see a few tweaks over time as this integration is optimized. We appreciate your feedback!